The coming IoT era is positioned to shape everything we do, from restocking groceries and driving connected cars to PR, marketing and communications strategies. How will the IoT affect the PR industry?
Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.
Every industry has its own set of jargon and buzzwords that, despite making perfect sense among peers in the field, […]
At Pub Club and PRSA Boston’s recent presidential election panel, local journalists shared their experiences covering the 2016 campaign, and how coverage this year has differed sharply from any previous elections.