What’s new in the mobile industry? Earlier this month, members of the March team went to Mobile World Congress (MWC) to find out. With 108,000 attendees and more than 2,300 exhibitors, MWC is the world’s largest gathering for the mobile industry. In addition to supporting client presence at MWC, March team members checked out what’s on the horizon in the mobile tech world, like a car you can control with your mind.

IoT edged out 5G as the most buzzed-about technology at MWC17. One of our clients, Canonical, was able to capitalize on this trend with its purpose-built IoT platform, Ubuntu Core with snaps. In her most recent LinkedIn Pulse post, Vice President Meredith Eaton chronicled Ubuntu’s success at MWC. As a result of proactive media outreach, social media promotion and interactive use cases on the booth, Ubuntu was one of the top 15 most mentioned brands at MWC – edging out brands like Apple, Amazon and LG in the process!

Proactive media outreach is always key when you’re gearing up for an event. That’s one of the tips Account Director Courtney Allen offers in her post, “The Definitive ‘Don’ts’ For Good Public Relations at Events.” Though event planning may be stressful, Courtney advocates for maintaining a positive attitude and keeping a cool head.

MWC is just one of the many major industry events we’ve attended so far this year. Check out our recaps of CES and NRF for our team’s take on this year’s emerging trends.


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