Telcos are catching on that consumers want choice, and just as importantly, they want perks. Major telco providers like T-Mobile and AT&T are differentiating themselves by partnering with content providers to offer customers special benefits.
In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. What does this mean for the PR industry? March Vice President Meredith L. Eaton explores this phenomenon and more.
Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.